Marketing for Scientists: S4 Workshop
cls imprs-is 20 July 2021 - 23 July 2021 Workshop Remote via Zoom
The Soft Skills Seminar Series (S4) is offering our next workshop for IMPRS-IS Scholars — Modern Marketing for Scientists. The workshop consists of two 90-minute sessions which will take place virtually on the afternoons of Tuesday, July 20 and Friday, July 23 from 3:00-4:30pm CEST.
Find specific details regarding the workshops here:
Session 1
Title: Modern Marketing for Scientists
Date: Tuesday, July 20
Time: 3:00pm - 4:30pm CET
Location: Remote via Zoom
Content Details: Many scientists know they need to market their work, but what does that really mean? In this workshop, we’ll talk about marketing, sales, and branding: what those words mean in the business world and what they mean to us, scientists. We’ll dig into how to start a conversation about your work. How can you “sell” something without losing your credibility? What’s even better than an elevator speech? Come to this workshop to find out.
Session 2
Title: Talks, Figures, Proposals
Date: Friday, July 23
Time: 3:00pm - 4:30pm CET
Location: Remote via Zoom
Content Details: The old cliche is that your science talk or your proposal should “tell a story." But what does that really mean? We’ll talk about storytelling using text and figures, and some concepts from the new field of neuromarketing. Come to this workshop to learn about three kinds of figures every scientist needs, four kinds of proposals not to write, and how to structure a colloquium talk that will keep your audience on the edge of their seats.
More About our Trainer: Dr. Marc Kuchner is an astrophysicist who has also published a book Marketing for Scientists — How to Shine in Tough Times. In addition to his work with NASA, he frequently gives workshops over modern marketing for scientists, targeted to post-graduate researchers. Some of the universities and organizations he has worked with include Argonne National Laboratory, Caltech, Columbia University, Drexel University, European Southern Observatory (ESO) Headquarters, Harvard Medical School, Harvard-Smithsonian Center for Astrophysics, Max Planck Institute of Molecular Cell Biology and Genetics, NASA Headquarters, Yale University, and many more.
Please feel free to learn more about this workshop and trainer Dr. Marc Kuchner from the website: http://marketingforscientists.com/workshop/
Registration for this event is now closed.
